WinGovConGovernment Contracting Education & Consulting
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WinGovCon Academy · First class: Wednesday, November 11 · 5 p.m. Pacific. Enrollment opening soon.
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BUILD ON WHAT YOU BRING

Government
Contracting 101.

Understand the systems. Know where you fit.
Build a plan you can put to work.

LIVE ONLINE75 MINUTESONE COMPLETE SESSION

CLARITY BEFORE THE CHASE

Let’s make the pieces
make sense.

Let’s start with one complete conversation about how government purchasing works. You should understand the routes and the responsibilities before putting your time and money into a pursuit.

We’ll work in order: know what you sell, check your readiness, understand registration, find buyers, read the opportunity, count the costs and plan how the work gets delivered and paid for.

What you’ll work on

  • A draft business-readiness assessment
  • A starter buyer map across relevant markets
  • A worked cost-and-cash exercise
  • Three prioritized next actions

ONE OFFER. DIFFERENT ROUTES.

Closer to home—or
a wider market?

I’ll walk you through the benefits and demands of each route. Then we’ll ask which one makes sense for your product, your service area and the business you are running today.

LOCAL & MUNICIPAL

Understand your nearby buyers.

Who nearby uses what you sell? Let’s find the department, understand its buying process and check what it expects from a supplier.

STATE

Match wider reach to real capacity.

Which state agencies might be a fit? Before reaching farther, let’s account for the people, transport and cash that distance requires.

FEDERAL & SUBCONTRACTING

Choose how you enter.

Will you sell to the agency or support a prime contractor? We’ll place SAM.gov, qualifications and response requirements into that decision.

THE PROPOSED 75-MINUTE SESSION

A clear route.
One step at a time.

01

5 MIN

Business Readiness & Operational Capacity

Begin with Win Your War: reflect on a current challenge and choose one action you can influence. Connect Character, Grit and Ingenuity to a clear offer, realistic capacity and responsible commitments.

What would make your business stronger even before a contract arrives?

We’ll introduce Character, Grit and Ingenuity together: keep your word, stay with the work and find a workable way. Apply them to one clear offer, an honest delivery boundary and one improvement you can make now. Read the first lesson

02

10 MIN

Government Market Research & Business Development

See the need, find your fit and mark your position. Compare buyer priorities, demand geography and prime or subcontract routes, then explain a delivery approach your business can support.

Should you start with a city buyer, a state agency or a federal customer?

We’ll distinguish the hot spot—where demand occurs—from the hot market—who buys what and why. You’ll practice stating your offer, method and verified safeguards. Read Government Market Research & Business Development

03

10 MIN

SAM.gov Registration & Contractor Qualifications

Put proof behind the promise: examine real capacity, supplier coverage, insurance, licenses, experience and a concise capability statement.

Character: put evidence behind your claims. Grit: finish the missing steps.

What would stop you from saying yes to an order today?

Keep your records straight for the contract’s sake. Match each claim to evidence, then examine how communication and performance build your reputation. Read SAM.gov Registration & Contractor Qualifications

04

5 MIN

Map your enrollment steps

Follow the registration steps for the market you choose. We’ll explain local portals, state systems and where SAM.gov fits in federal business.

Character: keep your information accurate. Grit: follow the process through.

What does SAM.gov do—and what does it leave for you to do?

A registration has a job to do. We’ll explain that job and the work that still belongs to you afterward.

05

10 MIN

Contract Opportunity Research & Solicitation Review

Follow the demand, choose play or pass and rescue with intent. Read the request, verify the fit and funding, then explain the problem your business can responsibly solve.

Grit: learn from rejection. Ingenuity: investigate a better route. Respect contact boundaries.

How do you decide whether a notice deserves your time?

We’ll investigate deadline changes without assuming an easy win, examine the return behind a large contract number and outline a professional next step. Read Contract Opportunity Research & Solicitation Review

06

15 MIN

Government Bid Preparation & Contract Pricing

Count the cost, question Money or Mirage, fund the fulfillment and price the promise. Work through physical delivery requirements, markup and margin, owner time and the cash gap.

Character: quote work you can support. Ingenuity: improve the method without hiding costs.

If you double your cost, is that a 100% profit margin?

Math is king. We’ll distinguish 100% markup from 50% gross margin, compare return over time and check the money needed before payment. Read Government Bid Preparation & Contract Pricing

07

5 MIN

Build your next-action plan

Choose the buyers worth understanding and three actions worth finishing after class.

Grit: give the next action a finish line. Ingenuity: verify the alternative when the first route stalls.

What are the three most useful things you could do after class?

Let’s put your next steps in an order your business can support. The plan should fit the people and resources you actually have.

08

15 MIN

Contract Administration, Delivery & Payment · questions and next steps

Introduce the handoff from award to performance: coordinate the people, communicate through hardship, document the result and learn from feedback. Then clarify your remaining questions and choose your next step.

Which part of the process needs more practice in your business?

The award starts the work. The delivery builds the reputation. Read Contract Administration, Delivery & Payment Then choose the learning or support your business needs next.

IS THIS YOUR NEXT STEP?

Bring a real offer.
Build from there.

If you have a product or service and a realistic way to deliver it, we have a place to start. You do not need to arrive knowing government contracting. That is what we’re here to learn.

Still shaping the business? Use the free roadmap to get clear about your offer. Already comfortable with the basics? Go to the workshop that addresses the question in front of you.

Read the free supplier roadmap

YOUR INSTRUCTOR

Terry A. Lucas

I’m an avid entrepreneur, strategic management specialist and operating engineer by trade. Since opening my first brick-and-mortar business in 2003, my passion for the creative business process has only swelled.

My approach is practical: understand the system, understand your business and learn how the two fit together. I want you to leave knowing what to do next—and why.

More about my story

KEEP LEARNING, BY CHOICE

Choose a focused class.
Develop a specific skill.

First class: Wednesday, November 11, 2026, 5–6:15 p.m. Pacific (8–9:15 p.m. Eastern). Each $199 ticket covers one complete 75-minute class. Joining instructions will be supplied before purchase. Checkout is not yet open.

Before you enroll.

Will this class register my business for me?

I’ll explain the steps and help you understand what each part does. You remain responsible for your information and official submissions. Keep passwords, bank details and sensitive identifiers out of the group session.

Does this include a contract or certification?

This is independent education, and I want that clear before you invest. The class does not issue government certification or promise eligibility, a contract or revenue.

What should I bring?

Bring a short explanation of what you sell, where you can deliver, how much you can handle and what you want to understand. Have something ready for notes and exercises.

What happens after the class?

Put your plan to work. If you want more practice, choose a workshop. If you need individual help, we’ll discuss the question, scope and price. Continuing with me is your choice.

Are a recording and refund policy available?

The $199 live class includes 60 minutes of teaching, 15 minutes of shared Q&A, worksheets and instructor-reviewed notes. No video replay or subscription is included. Dates and delivery terms are confirmed before purchase.

INCLUDED WITH YOUR LIVE CLASS

Your class.
A practical reference to keep.

Your $199 live class includes an AI Class Playbook: a detailed written account of the actual teaching, cleaned up and organized for use after class. It includes the explanations, worked examples, practical steps and reviewed answers to useful questions—not just a short summary.

  • Filler words, repeated starts and interruptions are edited for readability while preserving meaning.
  • Key terms, examples, checklists and next actions are organized by topic.
  • AI flags sensitive material, uncertain transcription and claims needing verification for instructor review before release.
  • Instructor-reviewed class notes will be provided with the class. Their delivery deadline and access arrangements will be confirmed before purchase.

Included at no additional charge with the individual $199 class you purchase. It is an edited class reference, not a word-for-word transcript. Participant identities and private discussions are not automatically included.

Production and delivery are being prepared. No class has been recorded and no recording-based AI Class Playbook is available yet. Recording arrangements and delivery details will be disclosed before enrollment opens.